2012-2016 Head WD Design Team

Responsible for the design of any decorative support of the Company. 450 POS, Omni Channel Company, conventions, fairs and all type of events.

Define, design & develop a creative VM & WD strategy, with alignment with cross functional departments (marketing, merchandising, planning, design, store planning) .

2006-2012 Head of WD

Create from scratch, a distinct DESIGUAL visual displays image which identifies the brand, adding value to the company and making it stand out from the competition. Creation of the WD department from scratch (standards, guidelines, Design Team & Implementation Team).

2004 - 2006 USA Area Manager

Coordinate, lead and manage the daily transaction of the USA store network (10 POS & 70 persons team).Leading the process of new store openings and working with the department involved.

1999-2004 WD Operations Manager

Manage all window displays initiatives to ensure adherence to MANGO's visual strategy and creative direction while supporting financial objectives.

Lead and define priorities in managing the field Window Dressers team, ensuring that all windows sets, updates, special launches and seasonal design implementations are executed correctly.

1995-1998 France & Benelux Retail Franchise Manager

Ensures that franchisees receive the HQ message regarding business strategy, promotions and products (20 POS).

Offers support to franchisees, ensuring compliance with policies, procedures and standards of the company in all outlets (VM & WD standards).

1993-1994 Free Lance Window Dresser

Assemble & set up displays, in store & storefronts spaces following the HQ guidelines.

Responsible to interpret home office WD department communication and decoration to create an innovative, compelling and well executed visual environment.