Made in Barcelona. Based in New York.
I lead design teams to create valuable and memorable digital experiences through user-centered design and rooted in data and testing.
I’ve been working on digital product design, branding and motion graphics since I co-founded the design studio Helmut & Yoyo. After that, I joined Dow Jones and co-lead the Product Design Team at The Wall Street Journal.
Currently, I lead Product Design for Growth at MongoDB. Focused on activation, engagement and monetization of Atlas. Partnered with Product and Tech Leads in building an experimentation framework.
Beliefs
Creating the right environment
Building the confidence needed to create and innovate continuously by empowering people.
Promoting partnerships and connecting people across teams to foster inspiration, collaboration and alignment.
Working together as a team to create a design culture and improve career growth.
Principles
Inclusive
Use empathy to create accessible and inclusive experiences for everyone.
Sustainable
Design with the proven elements and components from a design system, ensuring consistency and efficiency.
Memorable
Go beyond what is expected and create experiences that are enjoyable and remembered by users, resulting in positive habits and a reason to return.
Appropriate
Embrace native patterns and technologies, ensuring appropriate experiences for the platforms.
Hierarchical
Strive to understand what the most important actions are and how they can be as frictionless and intuitive as possible for the user.
Aligned
Design aligned to the user needs and company goals and translate strategic thinking into tangible outcomes.
Approach
1
Understand
Empathize and gain deeper comprehension to construct a point of view based on data, insights and user needs.
2
Discover
Explore creative, inclusive and sustainable solutions by thinking holistically across the experience.
3
Materialize
Build a visual representation, put it in context and validate it with the users.
Awards & Mentions
Webby Awards
Winner. 2018 Apps, Mobile, and Voice News category.
Creative Review Awards
WSJ iOS App was selected for the Digital – Apps category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity.
Communication Arts
Award of Excellence. 2019 Typography Annual.
