The design was selected while Kessler was general manager, but Lee Mays was in charge when it was introduced. Mays publicly called it "a classic new design that is a triumph of automotive styling." Privately, however, he hated the boattail Riviera and spent much of the rest of his Buick career trying to get rid of it. "Sure, people liked it, some people like anything," Mays: "I could never find anyone who admitted they designed it."